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... by value selling and delivering what you promise.


This requires

  • the ability to see the market challenges through customers eyes,

  • openness and receptiveness for customers’ needs,

  • thinking outside the box on how a discontinuity could change the rules,

  • an honest appraisal of what is possible and what is not, and

  • a culture of trust and fairness.


... let's talk about  some specific references which might be of relevance for you.