... by value selling and delivering what you promise.

This requires

• the ability to see the market challenges through customers’ eyes,

• openness and receptiveness for customers’ needs,

• thinking outside the box on how a discontinuity could change the rules,

• an honest appraisal of what is possible and what is not, and

• a culture of trust and fairness.

... let's talk about  some specific references which might be of relevance for you.